Match Group, which runs popular dating apps such as Tinder and Hinge, also backed Epics move.Īdd those to the growing list of name-brand companies who have recently spoken out against Apples 30 cut of sales in the App Store, among other policies. Spotify, which filed an antitrust complaint against Apple in the EU last year, put out a statement of support for Epic, just hours after Fortnite was booted from the App Store. Some of them even used Epics stunt as another chance to poke Apple. It was an epic (excuse the pun) troll against Apple, the biggest company in the world, as it flirts with a 2 trillion market cap.Īnd it was the latest major tech company to revolt against Apples App Store policies, hoping to latch onto the current anti-Big Tech sentiment and use this moment to put a stain on Apples grip on the mobile app ecosystem. Fortnite for mac storage mac#It also launched an in-game event inside Fortnite, mocking Apples power with a parody of Apples iconic 1984 Mac commercial. On Thursday, Epic Games, the video game giant behind Fortnite, challenged Apple by adding a new payment option to the game that circumvents Apples 30 cut of sales it takes from developers through the App Store.īut there was a twist: Epic apparently knew it would get kicked out of the App Store for blatantly violating Apples rules.Īnd shortly after that, Epic filed a prepared lawsuit against Apple, claiming it holds an unfair advantage by setting the rules for the only distribution channel for apps on the iPhone. Source: YouTube The app makers are revolting, and Apple is their target. Other recent critics of Apples policy include Sonos, Match Group and Spotify. Fortnite for mac storage software#Fortnite App Store Software Maker ToĮpic is the latest high-profile mobile software maker to put pressure on Apple to change its App Store policies that require it take a 30 cut of sales on the platform. Match Group has more than 10 million paying subscribers across its dating apps, on top of the tens of millions more who use the services for free.Īs a result, Apple removed Fortnite from the App Store, and Epic filed a prepared lawsuit shortly after.
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